Why set goals?
Most people (around 90%) do not set specific goals for themselves at any time. Rather, they dream about
what could be then become frustrated at their lack of success. However, if proper goals were set and the
right method was used to achieve them, those same people would notice an improvement in whatever area
of their lives they wished to change. With regard to new business start ups or expansion, clear, well-defined
goals are crucial to overall success. Goals can be short, medium or long term and success in achieving
the smaller goals will give you the confidence to achieve the larger ones. Here we will outline the main
rules of goal setting – give it a try and see the results for yourself.
The acronym usually associated with goal setting is S.M.A.R.T.
Specific
State exactly what you want to achieve.
Measurable
Specify quantity, quality or behaviour.
Achievable (or Attainable)
Goals should be stretching but not impossible! If the major goal is very large, then break it down into
sub-goals to keep both momentum and motivation going.
Relevant
Set goals relevant to you and your situation.
Trackable (or Timebound).
Goals must be trackable over time in order to monitor your progress. Set a timescale for achieving them
rather than leaving them open-ended.
In order to guarantee successful goal setting:
- Always write goals down.
- Write them in the present tense (this helps to retrain your brain for success).
- Read them daily.
- Share them with supportive people.
- Be prepared to be flexible – review and adjust your route or timescale if necessary.
- Visualise yourself achieving your goals.
To learn more about setting and achieving goals visit recommended
reading and see also business coaching.
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